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高淩菁

 

 

高淩菁 Ling-Jing Kao

職稱:專任副教授

地址:台北市忠孝東路三段一號

研究室:科研大樓1019

聯絡電話(02)2771-2171 ext. 3427

電子信箱:lingjingkao@ntut.edu.tw

實驗室網站:量化行銷研究室

 

 

學歷 EDUCATION

 

美國俄亥俄州立大學商學院 行銷博士 (副修: 個體經濟)

美國德州農工大學統計系 統計碩士

台灣輔仁大學企業管理系 管理學士

學術經歷 ACADEMIC APPOINTMENTS

 

助理教授 (8/2010 迄今)

台北科技大學 經營管理系, 台北市, 台灣

助理教授(9/2006-7/2010)

美國聖塔克拉拉大學 行銷系, Santa Clara, CA, USA

教學與研究助理(09/2001-8/2006)

美國俄亥俄州立大學  行銷與物流系, Columbus, OH, USA

教學與研究助理(07/1997-08/1998)

台灣輔仁大學企業管理系, 新北市, 台灣

研究領域 RESEARCH INTEREST

 

§ 數位行銷 (Digital Marketing)

§ 高科技行銷 (Hi-Tech Marketing)

§ 行銷研究 (Marketing Research)

§ 應用統計 (Applied Statistics)

§ 資料分析 (Data Statistics)

§ 貝氏統計 (Bayesian Statistics)

 

國際期刊論文發表 INTERNATIONAL JOURNAL PUBLICATION

 

§  Ling-Jing Kao* (2012), “Applying a Hybrid Data Envelopment Analysis Approach to Construct an Intelligent Stock Trading System”, Advances in Information Sciences and Service Science, forthcoming [EI].

§  Ling-Jing Kao, Chih-Chou Chiu, Chi-Jie Lu*, Jung-Li Yang (2012), “Integration of Nonlinear Independent Component Analysis and Support Vector Regression for Stock Price Forecasting”, Neurocomputing, forthcoming [SCI Impact factor: 1.58].

§  Ling-Jing Kao, Chih-Chou Chiu*, Fon-Yu Chiu (2012), A Bayesian Latent Variable Model with Classification and Regression Tree Approach for Behavior and CreditScoring, Knowledge-Based Systems, forthcoming. [SCI Impact Factor: 2.422]

 

§  Ling-Jing Kao* and Hsin-Fen Chen (2012), “Applying Hierarchical Bayesian Neural Network in Failure Time Prediction”, Mathematical Problems in Engineering, Vol. 2012, Article ID 953848, 11 pages. [SCI Impact factor: 0.777].

§  Ling-Jing Kao, Cheng-Chin Lu, and Chih-Chou Chiu* (2011), “The Training Institution Efficiency of the Semiconductor Institute Program in Taiwan - Application of Spatiotemporal ICA with DEA Approach”, Journal of the Operational Research Society, 1-11. [SCI Impact factor: 0.971]

§  Ling-Jing Kao, Chi-Jie Lu, and Chih-Chou Chiu* (2011), “Efficiency Measurement Using Independent Component Analysis and Data Envelopment Analysis”, European Journal of Operational Research, 210, 310-317. [SCI impact factor: 1.815]

 

學術專著 OTHER ACADEMIC PUBLICATION

 

§ “Data Augmentation for Latent Variables in Marketing”, The Ohio State University, Doctoral Dissertation, Marketing.

 

技術報告 TECHNICAL REPORT

 

§ Estimating state-space model of economic behavior: a hierarchical Bayes approach

§ A latent inventory model of purchase timing for direct marketing

 

研討會論文 CONFERENCE PAPER

 

§ 2012 經營管理與國際企業研討會,國立臺北科技大學,2012/6/15

-“以結構方程模式探討Panel Study下的數位有線電視產業消費意向與行為

(碩士生韓佩珊)

-“Bayesian Ordered Probit Model分析間斷型行銷問卷資料” (碩士生洪鈺婷)

-“影響台灣共同基金投資人行為之環境因素分析” (碩士生鄭庭婷)

§ 2012 臺灣商管與資訊研討會國立臺北商業技術學院,2012/5/26

-“以結構方程模式探討Panel Study下的數位有線電視產業消費意向與行為

(碩士生韓佩珊)

-“以成長型階層式自組織映射網路模式建構企業財務危機預警模式” (碩士生李偉銘)

-“Bayesian Ordered Probit Model分析間斷型行銷問卷資料” (碩士生洪鈺婷)

-“影響台灣共同基金投資人行為之環境因素分析” (碩士生鄭庭婷)

§   Applying a Hybrid Data Envelopment Analysis Approach to Construct an Intelligent Stock Trading System

2012 5thInternational Conference on Information Sciences and Interaction Science, Jeju Island,Korea, June 26 - 28, 2012.

Conference proceeding: ISBN 978-89-88678-70-1

§   Applying Spatiotemporal ICA with DEA Approach in Evaluating the Training Institution Efficiency of the Semiconductor Institute Program in Taiwan

The IEEE International Conference on Industrial Engineering and Engineering
Management, December 7-10, 2010, Macao, China.

Conference proceeding: ISBN 978-1-4244-8501-7

§  “Can a firm add a new premium product and end-up with less overall market share?”

Marketing Science Conference 2010, University of Cologne, Cologne, Germany

UW-UBC Joint Research Conference 2010, University of Washington, Seattle, WA, USA

§ A Bayesian Model of Treatment Effects in a Pre-Post Study

Research Seminar, National Taiwan University, Taipei, Taiwan, Dec 2010.

Marketing Science Conference 2009, University of Michigan, Ann Arbor, MI, USA

Yellow Pad Research Seminar, Economics Department, Santa Clara University, Santa Clara, CA , USA 2009

Research Seminar, Institute of Commerce Automation and Management, National Taipei University of Technology, Taipei, Taiwan, December, 2008

§ Data Augmentation for Latent Variable Models in Marketing

  Yellow Pad Research Seminar, Economics Department, Santa Clara University, Santa Clara, CA, USA, 2008

§ Estimate State-Space Models of Consumer Behavior: A Hierarchical Bayes Approach

  Marketing Science Conference 2005, Emory University, Atlanta, GA, USA

  Haring Symposium, Indiana University, Bloomington, IN, USA, 2005

Statistics Department, Ohio State University, Columbus, OH, USA, 2004

§ Mining the Customer Credit by Using the Neural Network Model with Logistic Regression Approach

The 5th World Multi-Conference on Systemics, Cybernetics and Informatics, SCI 2001, Orlando, Florida, USA, July 22-25, 2001.

 

專題演講 PRESENTATIONS

 

§ 文創與藝術行銷台灣藝術大學工藝設計系, May 24, 2012.

§ “Bayesian Statistics in Marketing Applications”, Ph.D. Research Seminar, Department of Business Administration, National Central University, Jhongli City, Taoyuan County, Taiwan, January 4, 2012.

§ A Bayesian Model of Treatment Effects in a Pre-Post Study

Research Seminar, National Taiwan University, Taipei, Taiwan, Dec 2010.

§ “Human-Centered Product Development”

EMBA Consumer Behavior, Fu-Jen Catholic University, Taipei, Taiwan, December 2009. 

§ “Contemporary Marketing in the U.S. MBA Program”

MBA class, Graduate Program of Business Program, College of Management, Fu-Jen Catholic University, Taipei, Taiwan, December, 2008

§ “Marketing Academic in the United States”

Ph.D. research seminar,  Graduate Program of Business Program, College of Management, Fu-Jen Catholic University, Taipei, Taiwan, December, 2008

Ph.D. research seminar, Institute of Commerce Automation and Management, National Taipei University of Technology, Taipei, Taiwan, December, 2008

§ “Marketing and Consumer Behavior”

Undergraduate consumer behavior course, Department of Business Administration, Fu-Jen Catholic University, Taipei, Taiwan, December 2007

 

榮譽 AWARDS AND HONORS

 

§ 指導洪鈺婷同學碩士論文Bayesian Ordered Probit Model分析間斷型行銷問卷資料,榮獲TOPCO崇越論文大賞競賽碩士論文組優等獎, July 22, 2012.

§ Leavey Grant, Leavey College of Business, Santa Clara University, Santa Clara, CA, 2009

§ Leavey Grant, Leavey College of Business, Santa Clara University, Santa Clara, CA, 2008

§ University Grant, Santa Clara University, Santa Clara, CA, 2008

§ Leavey Grant, LeaveyCollege of Business, Santa Clara University, Santa Clara, CA, 2007

§ Robert Bartels Marketing Fellowship, The Ohio State University, Columbus, Ohio, 2005

§ 35th Annual Haring Symposium Presenter, Indiana University, Bloomington, Indiana, 2005

§ INFORMS Society for Marketing Science Doctoral Consortium Fellow, Emory University, Atlanta, GA, 2005

§ Robert Bartels Marketing Fellowship, The Ohio State University, Columbus, Ohio, 2004

§ AMA Sheth Foundation 39th Annual Doctoral Consortium Fellow, Texas A&M University, College Station, Texas, 2004

§ Robert Bartels Marketing Fellowship, The Ohio State University, Columbus, Ohio, 2003

§ 33rd Annual Haring Symposium Discussant, Indiana University, Bloomington, Indiana, 2003

§ Robert Bartels Marketing Fellowship, The Ohio State University, Columbus, Ohio, 2002

§ INFORMS society for Marketing Science Doctoral Consortium Fellow, University of Alberta, Edmonton, Canada, 2002

§ First Place, Student Research Week Award, Texas A&M University, College Station, Texas, 2001

§ Third Place, Academic Paper Scholarship Competition, Sampo Foundation and Chen Moai-Tang memorial Foundation, Taipei, Taiwan, 1997

 

研究計畫 CORPORATE/GOVERNMENT PROJECTS_

 

§ 「數位無線電視轉換前後關鍵議題分析」,資訊工業策進會, 3/1/2012-10/31/2012, 40萬, 研究顧問.

§ 「經濟部工業局101年度智慧電子產業人才培訓專案-人才供需調查」,經濟部工業局,4/15/2012-12/15/2012, 80萬, 研究員.

§ 「資訊工業策進會數位電視加值服務推動計畫」,資訊工業策進會, 4/1/2011-11/30/2011.

§ 經濟部工業局100年度半導體學院計畫-人才需求調查及開班網絡培訓能」, 經濟部工業局,4/1/2011-12/31/2011, 80萬, 研究員.

§ 「以層級貝氏分析廣告媒體對顧客品牌選擇的影響」,國科會新進人員研究計畫,計畫主持人,NSC-99-2410-H-027-017-MY2, 2010/11/01-2012/10/31,補助金額96萬 .

§ 「會員購買/流失暨產品選擇分析模型建構案」, 白蘭氏馬來西亞商食益補公司, 8/2/2010-10/25/2010, 40萬, 計畫主持人. 

 

PROFESSIONAL ACTIVITIES

 

§ Ad hoc reviewer for Applied Mathematics and Computation

§ Ad hoc reviewer for IEEE Transactions on Engineering Management

§ Ad hoc reviewer for Marketing Science

§ Ad hoc reviewer for Quantitative Marketing and Economics

 

服務 SERVICE

 

§ 101學年度天主教私立輔仁大學管理學院課程委員會校外委員

§ 「101學年度技職校院策略聯盟計畫辦理國中學生技職教育宣導」之種子講師

§ 101學年度國立臺北科技大學圖書委員

§ 101學年度國立臺北科技大學第二學期進二管四導師

§ 經濟部工業局100年度「綱要暨全程計畫績效評估」委員(2012/2/21)

§ 經濟部工業局101年度「智慧電子學院計畫/智慧電子產業發展推動計畫」邀標審查委員(2011/12/22)

§ 經濟部工業局100年度「半導體學院計畫/半導體產業發展推動計畫/晶片系統產業發展計畫」期末審查委員(2011/12/22)

§ 100學年度第二學期進二管三導師

§ 100學年度第一學期職二管三導師

§ 100學年度國立臺北科技大學圖書委員

§ 100學年度國立臺北科技大學管理學院申請AACSB計畫 經營管理系聯絡人

§ 99 學年度國立臺北科技大學經營管理系所友會刊編輯顧問

§ 99 學年度國立臺北科技大學經營管理系商業研討會協辦人

§ 99 學年度科技校院繁星計畫聯合推薦甄選入學招生面試委員

§ 國立臺北科技大學經營管理系碩士在職專班102學年度申請增設碩士班計畫聯絡人

§ 經濟部工業局99年度綱要暨全程計畫績效評估審查委員 (2011/2/24)

§ 99學年度計算機發展指導委員會委員

 

教學TEACHING

 

§ 101學年第一學期

168371統計學(上), 經營管理學系,國立台北科技大學

169628 IMBA Marketing Management, National Taipei University of Technology

§ 100學年第二學期

152259統計學(下), 經營管理學系,國立台北科技大學

153042多變量分析,經營管理研究所,國立台北科技大學

§ 100學年第一學期

149469統計學(上), 經營管理學系,國立台北科技大學

156375管理專題與模式研討,經營管理研究所,國立台北科技大學

150576 IMBA Marketing Management, National Taipei University of Technology

§ 99學年度第二學期

144980多變量分析,經營管理研究所,國立台北科技大學

147455 IMBA Marketing Research, National Taipei University of Technology

§ 99學年度第一學期

142143  IMBA Marketing Management, National Taipei University of Technology

141924  Marketing Decision Analysis, National Taipei University of Technology

§ MKTG 551 Marketing Analysis and Decision Making, Santa Clara University, Santa Clara, CA, USA (2006-2010)

Teaching evaluation: above 4 out of 5 in multiple quarters

§ BUS-MKTG 758 Marketing Research, The Ohio State University, Columbus, OH, USA (2001-2005)